Eretz Yisrael Time

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Sunday, March 12, 2006
I have to admit, the best campaign ad on TV so far belongs to...

...Labor!

It's a simple ad.

It starts off knocking Amir Peretz big time. It derides all of the candidate's shortcomings such as his poor English, lack of leadership experience outside of the unions, provincial, etc. It finishes off with the question of "Who is this leader?", and instead of Amir Peretz that we are expecting, we get a picture of Ben-Gurion. Very powerful.

Alei Yarok also has some very entertaining ads.

NU/NRP ads are well done, but they really don't speak to me at all.

Most funny goes to the Meretz ad where their ultra-Orthodox candidate says she supports homosexual marriages. Strange though, almost all their ads seem geared directly towards homosexuals. I guess it's their freedom from religion thing they're promoting.

Shinui and Chetz are just pathetic in how each one wants to show how they hate the religious more than the other. They probably brought in a neo-Nazi to produce their commercials.

Likud has two excellent anti-Olmert ads. One asks people in the street to name one thing Olmert has done in his 40 years of politics, and everyone is stumped and answers "ehhhhhh' (the ad finishes off Ehhhhhhud Olmert), the second points out his "successes" as mayor of Jerusalem.


Kadima's ads are mostly just pathetic attacks on Netanyahu using old footage.


The Chareidi party had an excellent ad. It wasn't made for their audience (which isn't supposed to be watching TV), but was rather something for the general public. It pointed out that 80% of the volunteers (I didn't catch if it meant organizations, or full or part time volunteers) in Israel are Chareidi. It pointed out how many people and families (specifically not Chareidi) are given free assistance by these volunteers (such as free meals, free medical supplies, free medical assistance, etc.). It was good use of public airtime to let the general public realize that the Chareidim give a lot back to the Israeli community and they are direct beneficiaries. I hope they show it a few more times.
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