This is not really an ad for Nefesh B'Nefesh's Go North program. I was reading YNET and there was an article about what NBN is offering to Olim that join the Go North program.

"New Anglo olim settling in northern Israel will receive a NIS 100,000 ($25,000) grant and a car for a two-year period, as part of Nefesh B'Nefesh's new 'Go North' initiative, aimed at encouraging the immigration of English speaking Jews to Israel's northern communities.

"Some $10 million were allocated towards the project.

"Nefesh B'Nefesh sources believe most of the families would prefer jeeps or pickup trucks that are more suited for the northern terrain.

"And if that's not enough, each immigrant child will immediately upon landing in Israel be given intensive private Hebrew lessons – free of charge.

OK, if that isn't enough financial incentive to make Aliya with the Nefesh B'Nefesh Go North program, especially with the US (and US Jewry's) economy in such trouble, then I don't know what is.

It's like winning the lottery.

(Mom, Dad, you hear me? I need the Hebrew lessons)